Apr 28, 2024

2016-2017 Graduate Catalog

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2016-2017 Graduate Catalog [Archived Catalog]

Business Administration - Marketing Specialization (M.B.A.)

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Admissions Information

Each applicant is expected to have satisfactorily completed the foundation requirements for study in the Beacom School of Business (click on above link).

33-54 CREDIT HOURS REQUIRED

M.B.A., Foundation Courses: 0-18 credit hours

ACCT 520 - FOUNDATIONS OF ACCOUNTING 3 cr hrs
BADM 505 - FOUNDATIONS OF FINANCE 3 cr hrs
BADM 520 - FOUNDATIONS OF CALCULUS AND STATISTICS FOR BUSINESS 3 cr hrs
BADM 523 - FOUNDATIONS OF INFORMATION SYSTEMS 3 cr hrs
BADM 580 - FOUNDATIONS OF MARKETING AND ORGANIZATIONAL BEHAVIOR 3 cr hrs
ECON 580 - FOUNDATIONS OF ECONOMICS 3 cr hrs

M.B.A./Marketing Specialization

Core Coursework: 27 credit hours

ACCT 781 - MANAGERIAL ACCOUNTNG 3 cr hrs
BADM 710 - MANAGERIAL FINANCE 3 cr hrs
BADM 720 - QUANTITATIVE ANALYSIS 3 cr hrs
BADM 760 - OPERATIONS MANAGEMENT 3 cr hrs
BADM 761 - LEADERSHIP DEVELOPMENT 3 cr hrs
BADM 762 - BUSINESS AND ITS ENVIRONMENT 3 cr hrs
BADM 770 - MANAGERIAL MARKETING 3 cr hrs
BADM 780 - STRATEGIC MANAGEMENT 3 cr hrs
ECON 782 - MANAGERIAL ECONOMICS 3 cr hrs

M.B.A./Marketing Specialization: 9 credit hours

BADM 771 - ADVANCED CONSUMER BEHAVIOR 3 cr hrs
Select 2 courses from the following (6 credit hours):
BADM 527 - SUPPLY CHAIN MANAGEMENT 3 cr hrs
BADM 548 - BRAND MANAGEMENT 3 cr hrs
BADM 592 - TOPICS IN BUSINESS (C) 1 to 3 cr hrs (3 cr hrs required)
BADM 724 - DATA MINING FOR MANAGERS 3 cr hrs
BADM 772 - NEW PRODUCT DEVELOPMENT 3 cr hrs

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