BADM 476 - Marketing Research (C)

This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions.

Prerequisites and Corequisites
Course prerequisites: BADM 370; BADM 220 or MATH/STAT 281

Note
(C) denotes common course

Credits: 3

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