Jun 24, 2024  
2015-2016 Undergraduate catalog 
2015-2016 Undergraduate catalog [Archived Catalog]

Media & Journalism (B.A., B.S.)

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38 Major Hours, 120 Degree Hours

Students in this major must also complete requirements for a degree in the College of Arts & Sciences .

Media & Journalism Core Curriculum

Required Experiential Core (2 hours minimum, 5 credit hours maximum)


All majors must complete 72 credits outside of the Department of Media & Journalism.

Specialization Areas

Students must choose at least one of the following two areas of specialization and complete all required courses in that specialization area:

Specialization: Journalism (24 hours)

The journalism specialization prepares students to become journalists. Students learn to research, write, and present stories in a multiplatform media market. The department requires students to learn print, broadcast and online journalism skills. Later, students can concentrate in one area if they wish. USD has excellent facilities for studying journalism. It is the home of the Al Neuharth Center for Excellence in Journalism and student media including The Volante campus newspaper, Coyote News, KYOT-TV, and KAOR-FM. The department has excellent video and audio production facilities for the study of multiplatform journalism. USD sponsors a student chapter of the Society of Professional Journalists.

Specialization: Strategic Communication (Advertising/Public Relations) (24 hours)

The Department of Media & Journalism prepares individuals for successful careers in Advertising and Public Relations. There are Strategic Communication careers at AD/PR agencies, in healthcare, universities, government, and a variety of other business and non-profit organizations. Students use M&J’s state of the art facilities to create graphic materials, plan campaigns, and prepare press releases and multiplatform content. Coyote Creative is the student creative agency in which students produce commercials, public service announcements and promotional campaigns. Coyote Communication is the student Ad/PR agency. The department hosts student chapters of the American Advertising Federation and Public Relations Student Society of America, and students have the opportunity to network with practicing strategic communication professionals.

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