Sport Marketing & Media (B.A., B.S.)

Major Requirements (17 credit hours)

• MCOM 244 - Introduction to Sport Marketing & Media
• MCOM 444 - Sport Marketing & Media

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• Take one of the following courses:

• MCOM 243 - Public Relations Principles
• MCOM 370 - Advertising Principles (C)

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• Take one of the following courses:

• KSM 450 - Sport Facility & Event Management
• MCOM 440 - Event Marketing and Management

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• Take one of the following courses:

• KSM 486 - Sport Law
• MCOM 402 - Media Law and Ethics

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• Complete a minimum of two credits of the following courses:

• BADM 494 - Internship (C)
• KSM 494 - Internship (C)
• MCOM 494 - Internship (C)
• MCOM 495 - Practicum (C)

Major Electives (21 credit hours)

* Items are allowed if not taken above as a required course.

• ACCT 210 - Principles of Accounting I (C)
• ACCT 211 - Principles of Accounting II (C)
• BADM 336 - Entrepreneurship I (C)
• BADM 370 - Marketing (C) *
• BLAW 457 - Business Ethics (C)
• HRM 460 - Human Resource Management (C)
• MKTG 474 - Personal Selling (C)
• MKTG 475 - Consumer Behavior (C)
• BADM 494 - Internship (C) *
• KSM 280 - Governance & Ethics in Sport
• KSM 379 - Diversity Issues in Sport Management
• KSM 382 - Sport Marketing *
• KSM 384 - Budgeting and Finance in Sport
• KSM 385 - Introduction to Sport Analytics
• KSM 450 - Sport Facility & Event Management *
• KSM 486 - Sport Law *
• KSM 494 - Internship (C) *
• MCOM 151 - Introduction to Mass Communication (C) [SGR #4]
• MCOM 161 - Graphic Communication (C)
• MCOM 210 - Basic Newswriting (C)
• MCOM 215 - Sportswriting (C)
• MCOM 221 - Audio Production (C)
• MCOM 241 - Social Media Marketing
• MCOM 243 - Public Relations Principles *
• MCOM 262 - Digital Imaging
• MCOM 305 - Sports Broadcasting (C)
• MCOM 325 - Digital Storytelling
• MCOM 330 - Writing for Digital Media (C)
• MCOM 331 - Video Production (C)
• MCOM 334 - Broadcast Newswriting and Reporting
• MCOM 341 - Public Relations Writing
• MCOM 342 - Strategic Communications
• MCOM 370 - Advertising Principles (C) *
• MCOM 371 - Advertising Copy and Layout (C)
• MCOM 374 - Advanced Field Production
• MCOM 402 - Media Law and Ethics *
• MCOM 424 - Gender and Media
• MCOM 440 - Event Marketing and Management *
• MCOM 441 - Internet Marketing Communication
• MCOM 456 - Multimedia Design/Development
• MCOM 492 - Topics (C)
• MCOM 494 - Internship (C) *
• MCOM 495 - Practicum (C) *
• SPCM 407 - Critical Studies in Popular Culture and Communication
• SPCM 410 - Organizational Communication (C)
• SPCM 422 - Persuasion (C)
• SPCM 487 - Team Building and Group Decision Making (C)

Four-Year Program Guides and Costs

USD encourages students to take 15 credits per semester or 30 credits within the year in order to graduate in 4 years. To help students complete their academic degree program in four years, we provide a sample academic plan. Please work with your academic advisor to confirm your plan. 

• Sport Marketing & Media, B.A. 4-year plan guide  
• Sport Marketing & Media, B.S. 4-year plan guide