MKTG 473 - Retail Management (C)

This course is a study of competitive structure, trade area analysis, site selection, merchandise planning and control, pricing, buying, credit policy and research. Managerial problems concerning the planning and operation of retail facilities are emphasized.

Prerequisites and Corequisites
Course prerequisite: BADM 370 - Marketing (C)

Note
(C) denotes common course

Credits: 3

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