MKTG 475 - Consumer Behavior (C)

This course is a study of the various factors that influence consumers in their decisions relative to buying, using and disposing of goods, services and ideas. The course examines concepts and theories from the behavioral sciences and analyzes their application in developing marketing strategies.

Prerequisites and Corequisites
Course prerequisite: BADM 370 - Marketing (C)

Note
(C) denotes common course

Credits: 3

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