MKTG 481 - Promotional Management (C)

This course is a concentrated study of marketing issues related to promotions and the creative aspects of the advertising/communication process. Topics covered include communication as an integral part of marketing, fundamentals of communication, the marketing environment, and management of a promotional strategy. Planning, implementation, evaluation and control are discussed.

Prerequisites and Corequisites
Course prerequisite: BADM 370 - Marketing (C)

Note
(C) denotes common course

Credits: 3

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