MCOM 371 - Advertising Copy and Layout (C)

Discussion of principles and techniques for developing creative campaigns. Laboratory assignments apply thinking, design, and writing skills to creative problems for different media and different targets. Encompasses creative development for all advertising media.

Prerequisites and Corequisites
Course prerequisites: MCOM 220 or MCOM 370 - Advertising Principles (C)

Note
(C) denotes common course

Credits: 3

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