ARTD 315 - Brand Identity

This course introduces the ideation tool & the process of design research, and defines the role of corporate identity in business practice and its use. It stresses graphic design history, vocabulary, theories, principles, and technical processes used with traditional and computer tools, to complete a variety of design and visual art problems.

Prerequisites and Corequisites
Prerequisite: ARTD 215 - Typography

Credits: 3

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