MKTG 445 - Digital Marketing

This course prepares students with the foundation understanding of various forms of digital marketing and how firms use them strategically to make intelligent business decisions in the digital age. Students will explore implications, opportunities and challenges for businesses and communications professionals using digital marketing. Students will learn how to develop cohesive digital marketing strategies and effective digital campaigns.

Prerequisites and Corequisites
Prerequisite: BADM 370

Credits: 3

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