Dec 26, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog

Entrepreneurship, Management, and Marketing Division


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Tyler Custis, Chair
Beacom Hall 247
(605) 658-6537
bschoolstudentsvs@usd.edu
www.usd.edu/business

http://link.usd.edu/EntrepreneurshipManagementandMarketing

FACULTY

Professor:

Chet Barney, Management

Associate Professors:

Tyler Custis, Business Law
Rand Wergin, Marketing

Assistant Professors:

Elizabeth Manser-Payne, Marketing
Heather Anderson, Human Resource Management

Assistant Professor of Practice:

Gregory Bertsch, Entrepreneurship

Instructors/Lecturers:

Michael Cuperus, Marketing
Joe Donovan, Management
Reed Muehler, Management
Todd Muehler, Business Law
Emily Quinn, Marketing

MAJORS:

Business Administration
Human Resource Management
Innovation & Entrepreneurship
Management
Marketing

MINORS:

Business Administration (Non-business Majors)
Business Innovation & Entrepreneurship (Business Majors only)
Innovation & Entrepreneurship (Non-Business Majors)
International Business (Business Majors only)
Legal Studies in Business (Business Majors only)
Marketing (Business Majors only)

The business administration major is one of the most popular academic programs among the Beacom School of Business’ undergraduate majors. The degree provides a solid foundation for students wanting a general or specialty business focus in a program tailored to your career plans.

Human Resources professionals are instrumental in decision-making at the highest levels of the organization. In fact, more and more of America’s most respected companies are leveraging HRM as a key driver of their sustained competitive advantage. Our human resource management (HRM) program will assist you in creating a workplace that attracts top talent, selecting the best employees, conducting training and development, providing performance management and maintaining legal compliance. Our students learn state-of-the-art best practices and gain invaluable hands-on experience working with actual employers. If you are looking for an engaging career with a positive employment outlook; one that is financially rewarding, personally gratifying and always challenging; we encourage you to learn more about our program.  At the Beacom School of Business, we teach excellence in HRM because we understand its vital role.

As an entrepreneur, you are able to create business opportunities, and plan, establish and grow new projects. You could also manage innovative projects at new and existing firms. Our graduates in Innovation & Entrepreneurship will leave the Beacom School of Business with the important skills needed to run their own businesses. The creative mind of an entrepreneur is in high demand in the job market. These abilities make career opportunities endless as our graduates will not only start their own businesses but also be sought out by existing companies. In addition to the course work you will receive while pursuing your degree, entrepreneurs will appreciate the important relationships they will develop through our real life-projects.

The management major prepares our students for a variety of positions in private, non-profit, and governmental organizations. You will build upon a solid foundational core set of courses by learning leadership skills for managing human capital, operational planning, and cost containment. Our management faculty bring to the classroom a wealth of teaching expertise and knowledge in the field based on professional experience. They are business experts, innovative teachers and dedicated mentors who instruct students on business methods and then apply their teaching through school-sponsored, student-run organizations.

Our marketing program gives you the skills to analyze and understand the field of marketing and the influences that affect marketing strategy. Marketing skills will help you create exchanges that satisfy needs and wants of customers while providing revenue and other benefits to the organization; create new products, research customer behaviors, and promote, price and distribute products and services; create unique product and service offerings that distinguish the organization from its competitors; support and establish mutually beneficial long-term customer relationships.

MU KAPPA TAU

Mu Kappa Tau is the only Marketing Honor Society offering both national recognition and chapter affiliation to its members. It recognizes the scholarship, achievement, and professional development of marketing students. Membership is available to students achieving academic excellence in marketing 

SCHOLARSHIPS

Each year, the Beacom School of Business has the capacity to award over $400,000 in awards and scholarships. These funds are made available through the generous support of alumni and friends of the Beacom School of Business.

  • A.A. Cotton Memorial Scholarship
  • Allen Vargas Memorial Scholarship
  • Anna M. Goetz Business Scholarship
  • Ardell & Rula Hatch Scholarship
  • Arthur Anderson Scholarship
  • B.D. Perkins Management Scholarship
  • Beacom Family Scholarship
  • Beta Gamma Sigma
  • Black Hills Corporation Scholarship
  • Bruce L. Odson Management Scholarship
  • Caleb Lyle Undergraduate Research and Experiential Learning Scholarship
  • Carol & Byron Bymers Equitable Scholarship
  • Carol & Herman Lerdal Business School Scholarship
  • Christopher L. Nelson Scholarship
  • Dale Clement Scholarship
  • Doris & Morris Winter Scholarship
  • Douglas L. Steckler Scholarship
  • Doyle & Rachel Knudson Scholarship
  • Earl S. & Harriet Sparks Scholarship
  • Entrepreneurship III Scholarship
  • Francis V. Fetzner Scholarship
  • Freeman Chair Scholarship
  • Gary Ellis Family Scholarship
  • Gene Iverson Family Scholarship
  • George A. Smith, Jr. Memorial Scholarship
  • Grover Family Scholarship
  • Harriet S. Cosgrove Scholarship
  • Howard, Adeline & Tad Svendsen Scholarship
  • J.D. & Bobbi Mason Business Scholarship
  • James D. Taylor Scholarship
  • James M. Peterson Scholarship
  • James R. & Brian L. Grant Scholarship
  • James R. Hawke Scholarship
  • Jim Rath Business Scholarship
  • John “Jack”, Jr & Michael Carmody Scholarship
  • John E. & Mary J. Hulse Scholarship
  • John H. & Burl A. Litzelman Business Scholarship
  • John R. Waltner Business Scholarship
  • John S. & Dorothy H. Lockwood Memorial Scholarship
  • John T. Vucurevich Business Scholarship
  • Joseph & Samene Lesser Scholarship
  • June & Lyle Wagner Scholarship
  • Katherine Plut Roth Business Scholarship
  • Kathryn & Warren Prostrollo, Jr. Scholarship
  • KPMG Scholarship
  • Laddie Cimpl Business Scholarship
  • Lenard & Gladys Ludwig Memorial Scholarship
  • Lorraine R. Hart Scholarship
  • Marcus & Vera Anderson Memorial Scholarship
  • Marlon P. Young Scholarship
  • Mary P. Ricciardello Scholarship
  • Mary W. Hanson-Business School Scholarship
  • Mascott Scholarship
  • Matthew P. & Maria Brzica School of Business Scholarship
  • Nelville A. Seeley Business Scholarship
  • O.R. Brancel Scholarship
  • Patrick & Ruth Boehmer Scholarship
  • Philip Fisher Management Scholarship
  • R.F. & Garnet Patterson Scholarship
  • Reid W. West Memorial Scholarship
  • Revone Kluckman Memorial Scholarship
  • Richard Foreman Scholarship
  • Roger Hainje Memorial Scholarship
  • Ronald & Mary Slaughter Campbell Scholarship
  • Sharon Broderson Memorial Scholarship
  • Shirley Laskin Family Scholarship
  • The Alan M. Graff Memorial Scholarship
  • Thomas R. Rabusch Scholarship
  • V.E. Montgomery, Jr. Scholarship

Student Learning Outcomes for Agribusiness Leadership (B.B.A.)

GOAL #:1 Our graduates will demonstrate knowledge of business disciplines and their integration in a global economy. 

Objectives: 

  1. Graduates will demonstrate adequate knowledge in the basic business disciplines - accounting, economics, finance, information systems, law, management, marketing, statistics, and operations management.
  2. Graduates will demonstrate an understanding of the impact of globalization on agriculture.
  3. Graduates will understand the history of leadership and leadership theories.
  4. Graduates will analyze current events and issues affecting agribusiness.

GOAL #:2 Our graduates will employ critical thinking skills to analyze business decisions. 

Objectives: 

  1. Graduates will think critically to hypothesize, analyze, evaluate, communicate alternatives, and synthesize solutions. 
  2. Graduates will calculate the costs and revenue generated from transforming agricultural inputs into value-added products and finished goods.

GOAL #3:  Our graduates will communicate effectively and professionally. 

Objectives: 

  1. Graduates will communicate effectively using verbal and writing skills.  
  2. Graduates will manage a project, lead a team, and work effectively with others.

GOAL #4:  Our graduates will recognize the importance of ethics in business. 

Objectives: 

  1. Graduates will understand the legal and ethical environment impacting agribusiness and recognize the ethical implications of leadership decisions. 
  2. Graduates will recognize social issues and understand the importance of equal justice under law, the role of civic leadership in the state and nation, and the attributes of virtuous citizenship.  

Student Learning Outcomes for Business Administration (B.B.A.)

GOAL #:1 Our graduates will demonstrate knowledge of the basic business disciplines and their integration in a global economy.  

Objectives:  

  1. Graduates will demonstrate adequate knowledge in all of the basic business disciplines - accounting, economics, finance, international/globalization, information systems, legal, management, marketing, and quantitative (including statistics and operations management).  
  2. Graduates will demonstrate an understanding of the interdisciplinary nature of business.   
  3. Graduates will demonstrate an advanced understanding of core concepts in business administration.  

GOAL #:2 Our graduates will employ critical thinking skills to analyze business decisions.  

Objectives:   

  1. Graduates will evaluate alternatives and recommend a course of action to reach a desired outcome.  
  2. Graduates will conduct an effective quantitative analysis of a business problem.  

GOAL #3:  Our graduates will communicate effectively and professionally.  

Objectives:  

  1. Graduates will demonstrate adequate oral presentation skills.  
  2. Graduates will write effectively.  

GOAL #4:  Our graduates will recognize the importance of ethics in business.  

Objectives:  

  1. Graduates will apply ethical principles in identifying and resolving business dilemmas.  
  2. Graduates will apply business administration specific standards of the profession to an ethical dilemma.  

Student Learning Outcomes for Human Resource Management (B.B.A.)

GOAL #:1 Our graduates will demonstrate knowledge of the basic business disciplines and their integration in a global economy.  

Objectives:  

  1. Graduates will demonstrate adequate knowledge in all of the basic business disciplines - accounting, economics, finance, international/globalization, information systems, legal, management, marketing, and quantitative (including statistics and operations management).  
  2. Graduates will demonstrate an understanding of the interdisciplinary nature of business.   
  3. Graduates will demonstrate an advanced understanding of core concepts in human resources management.   

GOAL #:2 Our graduates will employ critical thinking skills to analyze business decisions.  

Objectives:   

  1. Graduates will evaluate alternatives and recommend a course of action to reach a desired outcome.  
  2. Graduates will conduct an effective quantitative analysis of a business problem.  

GOAL #3:  Our graduates will communicate effectively and professionally.  

Objectives:  

  1. Graduates will demonstrate adequate oral presentation skills.  
  2. Graduates will write effectively.   

GOAL #4:  Our graduates will recognize the importance of ethics in business.  

Objectives:  

  1. Graduates will apply ethical principles in identifying and resolving business dilemmas.  
  2. Graduates will apply human resources specific standards of the profession to an ethical dilemma.  

Student Learning Outcomes for Innovation and Entrepreneurship (B.B.A.)

GOAL #:1 Our graduates will demonstrate knowledge of the basic business disciplines and their integration in a global economy.  

Objectives:  

  1. Graduates will demonstrate adequate knowledge in all of the basic business disciplines - accounting, economics, finance, international/globalization, information systems, legal, management, marketing, and quantitative (including statistics and operations management).  
  2. Graduates will demonstrate an understanding of the interdisciplinary nature of business.   
  3. Graduates will demonstrate an advanced understanding of core concepts in innovation and entrepreneurship.  

 GOAL #:2 Our graduates will employ critical thinking skills to analyze business decisions.  

Objectives:   

  1. Graduates will evaluate alternatives and recommend a course of action to reach a desired outcome.  
  2. Graduates will conduct an effective quantitative analysis of a business problem.  

GOAL #3:  Our graduates will communicate effectively and professionally.  

Objectives:  

  1. Graduates will demonstrate adequate oral presentation skills.  
  2. Graduates will write effectively.  

GOAL #4:  Our graduates will recognize the importance of ethics in business.  

Objectives:  

  1. Graduates will apply ethical principles in identifying and resolving business dilemmas.  
  2. Graduates will apply innovation and entrepreneurship specific standards of the profession to an ethical dilemma.   

Student Learning Outcomes for Management (B.B.A.)

GOAL #:1 Our graduates will demonstrate knowledge of the basic business disciplines and their integration in a global economy.  

Objectives:  

  1. Graduates will demonstrate adequate knowledge in all of the basic business disciplines - accounting, economics, finance, international/globalization, information systems, legal, management, marketing, and quantitative (including statistics and operations management).  
  2. Graduates will demonstrate an understanding of the interdisciplinary nature of business.   
  3. Graduates will demonstrate an advanced understanding of core concepts in management.  

GOAL #:2 Our graduates will employ critical thinking skills to analyze business decisions.  

Objectives:   

  1. Graduates will evaluate alternatives and recommend a course of action to reach a desired outcome.  
  2. Graduates will conduct an effective quantitative analysis of a business problem.  

GOAL #3:  Our graduates will communicate effectively and professionally.  

Objectives:  

  1. Graduates will demonstrate adequate oral presentation skills.  
  2. Graduates will write effectively.  

GOAL #4:  Our graduates will recognize the importance of ethics in business.  

Objectives:  

  1. Graduates will apply ethical principles in identifying and resolving business dilemmas.  
  2. Graduates will apply management specific standards of the profession to an ethical dilemma. 

Student Learning Outcomes for Marketing (B.B.A.)

GOAL #:1 Our graduates will demonstrate knowledge of the basic business disciplines and their integration in a global economy.  

Objectives:  

  1. Graduates will demonstrate adequate knowledge in all of the basic business disciplines - accounting, economics, finance, international/globalization, information systems, legal, management, marketing, and quantitative (including statistics and operations management).  
  2. Graduates will demonstrate an understanding of the interdisciplinary nature of business.   
  3. Graduates will demonstrate an advanced understanding of core concepts in marketing.  

GOAL #:2 Our graduates will employ critical thinking skills to analyze business decisions.  

Objectives:   

  1. Graduates will evaluate alternatives and recommend a course of action to reach a desired outcome.  
  2. Graduates will conduct an effective quantitative analysis of a business problem.  

GOAL #3:  Our graduates will communicate effectively and professionally.  

Objectives:  

  1. Graduates will demonstrate adequate oral presentation skills.  
  2. Graduates will write effectively.  

GOAL #4:  Our graduates will recognize the importance of ethics in business.  

Objectives:  

  1. Graduates will apply ethical principles in identifying and resolving business dilemmas.  
  2. Graduates will apply marketing specific standards of the profession to an ethical dilemma.  

Programs

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