Marketing (B.B.A.)

75-80 Major Hours, 120 Degree Hours

Before enrollment in upper-level business classes, students must apply for admission to their major. (See Admission to the Beacom School of Business Majors .)

Students in this major must also complete requirements for a degree in the Beacom School of Business .

Pre-Major Business Core (25-30 hours)

Prior to gaining admission to the Beacom School of Business majors, students complete the University’s General Education Requirements  and Pre-Major Business Core necessary for acceptance. Students are not eligible for enrollment in 300/400 level business courses until they have met the requirements for admission to their majors.

Please see ADMISSION TO THE BEACOM SCHOOL OF BUSINESS MAJORS .

The following courses are referred to as the Pre-Major Business Core and must be completed before full admission to the School of Business major is granted:

• ACCT 210 - Principles of Accounting I (C)
• ACCT 211 - Principles of Accounting II (C)
• BADM 101 - Survey of Business (C)
• BADM 220 - Business Statistics (C)
• CMST 210 - Interpersonal Communication for Professionals
• ECON 201 - Principles of Microeconomics (C) [SGR #3, HSDC]
• ECON 202 - Principles of Macroeconomics (C) [SGR #3, HSDC]

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• Select one of the following Math requirements (4-9 hours):

• MATH 121 - Survey of Calculus (C) [SGR #5, HSDC] Prerequisites: MATH 114, MATH 115, MATH 120, or placement

• OR

• MATH 123 - Calculus I (C) [SGR #5, HSDC] Prerequisites: MATH 115, MATH 120, or placement

Major Requirements (50 hours)

In addition to completing the pre-major business core , students must complete the following courses. (The USD Community College for Sioux Falls students should reference the rotation schedule provided through the USD Community College for Sioux Falls website.)

• BADM 310 - Business Finance (C)
• BADM 321 - Business Statistics II (C)
• BADM 323 - Information Systems for Data Analytics
• BADM 350 - Legal Environment of Business (C)
• BADM 369 - Organizational Behavior & Theory
• BADM 370 - Marketing (C)
• BADM 425 - Production/Operations Management (C)
• BADM 482 - Business Policy and Strategy (C)
• PHIL 322 - Ethics and Corporate Social Responsibility in Business
• School of Business Elective 2cr

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• Marketing Major Requirements:

• MKTG 475 - Consumer Behavior (C)
• MKTG 476 - Marketing Research (C)
• MKTG 482 - Marketing Planning and Strategy

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• Electives-Select 3 courses (9 hours) from the following list:

• DSCI 427 - Supply Chain Management
• MKTG 427 - Marketing Channels Management
• MKTG 450 - Digital Marketing Tools & Technology
• MKTG 445 - Digital Marketing
• MKTG 471 - Marketing Management (C)
• MKTG 473 - Retail Management (C)
• MKTG 474 - Personal Selling (C)
• MKTG 478 - International Marketing (C)
• MKTG 481 - Promotional Management (C)
• MKTG 490 - Seminar (C)
• BADM 490 - Seminar (C) (marketing related content)

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• Select one of the following nine courses:

• ECON 301 - Intermediate Microeconomics (C)
• ECON 302 - Intermediate Macroeconomics (C)
• ECON 330 - Money and Banking (C)
• ECON 421 - Econometrics
• ECON 433 - Public Finance (C)
• ECON 441 - International Trade (C)
• ECON 445 - International Macroeconomics
• ECON 451 - Economics for Managers
• ECON 482 - Labor Economics (C)

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Additional Requirements

Students must also complete enough Advanced Electives to achieve a minimum of 60 credits at the 300/400 level. Most marketing majors must complete 10 credits of Advanced Electives to meet this minimum. (See Degree Requirements on Beacom School of Business page.)  

Elective Categories

Advanced Electives

Courses at the junior-senior level chosen from any college/school at USD on the basis of the student’s interest are called Advanced Electives. University Honors courses at the 300/400 level are also considered Advanced Electives.

School of Business Electives

Courses at the junior-senior level that must be selected in the fields of accounting, business administration, business law, decision sciences, economics, entrepreneurship, finance, health services administration, human resource management, management, or marketing are called School of Business Electives. If a student majors in two or more business majors, the School of Business Elective may be used for the required coursework of the second major.

Electives

Courses chosen from any college/school on the basis of the student’s interest are called Electives. These electives may be at any level and are only tested for meeting the 120 credit hour requirement.

B.B.A. / M.B.A. Fast-Track Option

Business majors meeting requirements for entry into the Masters of Business Administration (M.B.A.) program may opt to complete both the B.B.A and M.B.A. concurrently. Students who pursue this fast-track option will be awarded their undergraduate and graduate degrees simultaneously, upon completion of the two programs. Permission to be awarded the undergraduate degree prior to the completion of the graduate degree is available.

The course requirements for the B.B.A., which are listed above, are the same for USD undergraduate students planning to pursue the B.B.A./M.B.A. Fast-Track Option. The program gives students the opportunity to begin their M.B.A. program earlier and complete both programs in a timelier manner. Students must complete the requirements of the M.B.A. program in accordance with the graduate catalog. The minimum number of credits to achieve both degrees is 153 hours.

Four-Year Program Guides and Costs

USD encourages students to take 15 credits per semester or 30 credits within the year in order to graduate in 4 years. To help students complete their academic degree program in four years, we provide a sample academic plan. Please work with your academic advisor to confirm your plan. 

• Marketing, B.B.A. 4-year plan guide

State Authorization - It Matters Where You Live

If your learning placement course (internship, externship, clinical, rotation, practicum, independent study, study away, etc.) or your online course will be taken outside South Dakota, please reference USD’s State Authorization webpage.

State Authorization