MCOM 442 - Integrated Marketing Communication (C)

The capstone course of the advertising sequence. Use case study method and develop complete integrated communication plan for client. Make formal advertising campaign presentation.

Prerequisites and Corequisites
Course prerequisites: MCOM 342 and MCOM 400 and [MCOM 341 or MCOM 371]

Note
(C) denotes common course

Credits: 3

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