MKTG 450 - Digital Marketing Tools & Technology

This course focuses on digital marketing tools, how to utilize them, and how to evaluate their effectiveness. The course will provide students with the ability to use digital marketing tools and software to reach specific business and communications objectives. Students will learn to use data analytics and reporting tools to synthesize data and generate evidence-based marketing insights.

Prerequisites and Corequisites
Prereq: BADM 370 - Marketing (C) and MKTG 445 - Digital Marketing

Credits: 3

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